I’ve used this for over 20 years since my dermatologist first gave me a sample, I’ve probably bought 100 bottles. I keep coming back to it, it’s amazing for dry skin, scaly skin and really seems to help with keeping my skin healthy and supple as I get older. I see an instant difference when I put this on. The brand name has changed twice since I started buying it but the formula has not. Love this stuff and I don’t find it expensive considering the quality and how effective it is. I’ve spent waaay more on moisturizers that didn’t work as well.